Item Coversheet


Meeting Date: 2/21/2023
Item Creation Date: 2/7/2023

T32496 - Food and Beverage Concessions - Package One for William P. Hobby Airport (Areas HOU JV, LLC ) -ORDINANCE

Agenda Item#: 26.


ORDINANCE approving and authorizing Revenue Agreement between City of Houston and AREAS HOU JV, LLC for Food and Beverage Concession at William P. Hobby Airport (HOU) for the Houston Airport System - 10 Years - Revenue


Request for Proposals received November 1, 2022, for S36-T32496 - Approve an ordinance awarding a revenue contract to Areas HOU JV, LLC to provide and operate a food and beverage concession at William P. Hobby Airport (HOU) for the Houston Airport System.


Specific Explanation:

The Director of the Houston Airport System and the Chief Procurement Officer recommend that City Council approve an ordinance awarding a ten (10) year revenue contract to Areas HOU JV, LLC to provide and operate a food and beverage concession at William P. Hobby Airport (HOU) for the Houston Airport System.


The Concessionaire will develop and operate Food and Beverage units for the Concession Program at HOU that will establish the Houston Airport System as a five-star global air service gateway where the magic of flight is celebrated.  The Concessionaire will provide five-star food and beverage services, showcasing Houston concepts, at reasonable prices to travelers and Airport users.   The Concessionaire will ensure that facilities are fully staffed with well-trained personnel and facilities are operated and maintained at the highest standards.  


The Request for Proposals (RFP) was advertised in accordance with the requirements of the State of Texas bid laws. As a result, proposals were received from seven (7) firms: 4 Families of Hobby, LLC, Air Star-LTS Marquis HOU, LLC, Areas HOU JV, LLC, HMS Host International, Inc., OTG Management HTX, LLC, Paradies Lagardere @ HOU 2022 (F&B), LLC, and SSP America. The Evaluation Committee (EC) consisted of City employees from the Administration and Regulatory Affairs Department, Houston Health Department, the Office of the Mayor, and Houston Airport System. The evaluation was based on the following criteria:

1. Customer Service/Management and Operations Plan
2. Local Participation
3. Concept Development and Menu
4. Design and Innovation
5. Background and Experience
6. Transition Plan
7. Compensation to the City

The EC’s findings, based on the evaluation of proposals’ responses to the Technical Competencies and the Compensation to the City, resulted in the following:

Areas HOU JV, LLC was deemed the most qualified as it received the highest overall score based on the evaluation criteria. Therefore, the EC is recommending Areas HOU JV, LLC for Package One. The original RFP comprised Package One and Package Two. Package Two was award to LaTrelle’s Galley,LP as its preferred package. Package One was cancelled and re-procured resulting in this recommendation.

The Term of the Agreement shall commence on the effective date, and unless sooner terminated in accordance with Article XIV of the agreement, shall expire in ten (10) years.

The Concessionaire will deliver to the City on or before the Effective Date a surety bond in an amount equal to $3,906,435.00 conditioned on the faithful performance of all terms, conditions, and covenants of the Agreement.









The following Percentage Fee Rate by category of product sold at the Facilities shall be applied to Gross Sales per month beginning on the Effective Date:


Category of Product

Percentage Fee Rate

Food and Non-Alcoholic Beverages


Alcoholic Beverages





ACDBE Participation:
The RFP was advertised with a 30% goal for ACDBE participation. Areas HOU JV, LLC submitted a participation plan of 40% and has designated the below-named companies as its certified ACDBE prime concessionaire and subcontractors.








The Alliance Hospitality Group, LLC

Joint Venture Partner

Manage HOUF-09


Multiplex. Inc.

Joint Venture Partner

Manage HOUf-5D and HOUF-06


Creative Concourse Concessions, LLC

Joint Venture Partner

Manage HOUF-05C



Cediel Concession Management

Joint Venture Partner

Manage HOUF-16 and HOUF-20B



Pay or Play:

The proposed contract requires compliance with the City’s Pay or Play ordinance regarding health benefits for employees of City contractors. In this case, the contractor provides health benefits to eligible employees in compliance with City policy.

Hire Houston First:
The proposed contract requires compliance with the City’s Hire Houston First (HHF) ordinance that promotes opportunity for Houston businesses and supports job creation. In this case Areas HOU JV, LLC does not meet the requirements for HHF designation; no HHF firms were within three percent.

Fiscal Note:
Revenue for this item will be included in the FY2024 Adopted Budget. Therefore, no Fiscal Note is required as stated in the Financial Policies.






Jedediah Greenfield,

Chief Procurement Officer

Finance/Strategic Procurement Division

Mario Diaz

Director of the Houston Airport System


Estimated Revenue 





Houston Airport System








Amount and Source of Funding:


HAS-Revenue Fund

Fund 8001

Contact Information:




Yesenia Chuca, Division Manager


(832) 393-8727

Valerie Player-Kaufman, Senior Procurement Specialist



(832) 393-8749

Todd Curry, Chief Municipal Affairs Officer


(281) 233-0013

Libby Hurley, Assistant Director


(281) 233-1606

Signed CoversheetSigned Cover sheet